Table 3. Purchase behavior questionnaire

Constructs	Items	Reference
Satisfaction	In general, I am satisfied with this product.	(Juhl et al., 2002)
	The product I ate fulfilled my expectations.
	When I imagine perfect chicken meat in baeksuk, this product is close.
Purchase intention	I am highly likely to purchase this product.	(Dodds et al., 1991)
	In the near future, I would consider purchasing this product.
	I am very willing to buy this product.