Table 3. Purchase behavior questionnaire

Constructs Items Reference
Satisfaction In general, I am satisfied with this product. (Juhl et al., 2002)
The product I ate fulfilled my expectations.
When I imagine perfect chicken meat in baeksuk, this product is close.
Purchase intention I am highly likely to purchase this product. (Dodds et al., 1991)
In the near future, I would consider purchasing this product.
I am very willing to buy this product.