Table 9. The results of the purchase behavior for the SMGP
Variable
n
B
n
–I
n
t-value
p-value
Satisfaction
50
–0.211
–1.760
0.080
Purchase intention
50
–0.348
–2.450
0.015
Willingness to pay
50
–637.401
–2.965
0.003
SMGP, salami made from grazing pigs.