Table 7. The results of the purchase behavior for the SMAWP
Variable
n
B
n
–I
n
t-value
p-value
Satisfaction
90
–0.222
–1.083
0.073
Purchase intention
90
–0.325
–2.335
0.021
Willingness to pay
90
–868.738
–3.894
0.000
SMAWP, salami made from animal welfare pigs