Table 5. The results of the purchase behavior for the SMAFP

Variables n Bn–In t-value p-value
Satisfaction 50 –0.127 –0.889 0.376
Purchase intention 50 –0.253 –1.680 0.096
Willingness to pay 50 –647.00 –2.879 0.005
SMAFP, salami made from antibiotics-free pigs.